|
Permission
Based Marketing
This
is a breakdown of the marketing plan:
1.
Using state of the art digital imaging and graphics manipulation, the
web site to be designed will both attractively describe the services
currently offered by your offices and include links and administrative
pages to facilitate Permission Based Marketing on your site.
2.
We believe that Permission Based Marketing is the most effective way
to increase and inform your customer base using Internet technology.
This marketing process has two facets.
- a.) Gaining
permission-Your customer base, both new and existing, must first grant
you permission to "market" to them by giving you their e-mail addresses
and permission to communicate with them using this medium. This makes
your message a welcome message and not an unwelcome interruption.
- i) Your
web site will include a Registration/Sign-up page which must clearly
describe the kinds of information you plan to share with your
customer base as well as a place for them to give their name and
email address. This page must also include a clear privacy policy
so they will be clear about how this information will and will
not be used. Upon registration each customer will receive an immediate
thank you/confirmation email letter for having signed up.
- ii) Your
site will also contain a location for customers to manage their
permissions. It is important that the customers understand that
it is as easy to unsubscribe to your marketing, as it is to subscribe.
Although this may slightly increase churn, it will convey trust,
an important part of PBM.
- iii) A direct
mail piece will be sent to existing customers inviting them to
visit your site and register. A promotion, appropriate to your
business, can be created to give your customers additional incentive
for visiting and registering.
- iv) Customers,
will be encouraged to provide their email and permission. Office
staff can enter these emails and customers will find a thank you
email awaiting them when they return home.
- v) Customers
will be encouraged to share the emails of friends who the system
will invite (referring to the customers name) to visit your site
and sign up for your newsletter(s). An incentive, appropriate
to your business, should be provided to both the referrer as well
as the referral.
- Note:
Jeff Bezos of Amazon.com in a recent Network magazine article
that if he had seen the value of Work of Mouth at the beginning
of his business he would have a profit today. When Dexter Yager
of Internet Service Corp. was asked in the same magazine a month
later he said Word of Mouth made his business a profitable 40
Billion dollar corporation.
- vi) Your
site would be registered with a number of the more popular search
engines providers. This listing would enhance the potential for
completely new customers to find your site and become familiar
with your services as well as sign up for your marketing message.
Additional premium services can be explored to target your search
engine listing to more specific search engine markets.
- b. Marketing-Sharing
your message
- i) Having
created a body of persons and companies who would like to hear
your message, we will provide the tools for you to send periodic
information emails to your permission base. These emails can:
- (1)
Keep people updated about new services provided by your office.
- (2)
Inform customers about how they might take advantage of existing
services.
- (3)
Inform customers of periodic promotions that you may be running
- (4)
Send out educational pieces or a series of pieces coming from
your specific expertise.
- (5)
Alert your customers on anything that may be happening in
the area or with your practice.
- (6)
Send reminders to cell phones as a text message or remind
them of appointments or changes in the office schedule.
- ii) All these
emails should:
- (1) Provide
a link back to your site-from time to time to a specific page
concerning a specific promotion or issue.
- (2) Provide
contact information for you and your staff.
- (3) always
provide a link for a customer to manage his or her permission
by either changing their email, subscribing to an additional newsletter
if you provide one, or to unsubscribe if desired
3. Tracking and reporting
- a) A series
of reports will be provided to track who and how frequently persons
visit your site (where this does not violate a person's privacy).
- b) With this
information additional incentives and promotions can be provided and
tailored for frequent visitors.
Please Note:
The Marketing procedures described herein will be accomplished using
proprietary software owned exclusively by EAWC Limited and cannot be
sold, distributed or transferred.
Permission Based Marketing
Pricing
The program cost of installation and monthly fee has to be quoted
individually depending on the size of the database and the market area
that is covered.
Minimum cost for program installation is $625.00 to a maximum of
$3000.00.
Monthly database and administration cost could run from a minimum
of $300 to $1000.
info@americanglobalsoftware.com
|
